Not a pitch. Just a plain explanation of what moves the needle for a trades business in this area — and what’s mostly noise. Word of mouth is still alive and well in East Texas. If you’ve been in the trades for any length of time, most of your work probably comes from someone knowing someone who knows you. That’s not going away. But here’s what has changed: when someone gets your name from a neighbor, the first thing they do is Google you. Not to find your website necessarily

You don’t need a massive budget to attract more customers. Small, consistent steps can make a big impact.