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…why I’m building something new for East Texas. I’ve always loved the idea of shopping local. Supporting family-owned shops, artists , and hometown restaurants just feels right  — like your dollars stay close to home, circulating through the community instead of disappearing into a big corporation somewhere far away. So last year, I made a personal commitment: Be intentional. Spend local. Support East Texas businesses first. But the moment I tried to shop small, I ran into a

Every town has one — that one person whose presence softens the edges of a hard year. The one who makes people pause, smile, breathe again. Here in East Texas, that person wears red. Santa Phil doesn’t just dress  like Santa. He carries the heart of one. You notice it the moment he walks into a room — how the air shifts, how adults straighten up, how kids suddenly remember how to believe in something unseen. But it’s not the suit that does that. It’s him. Because behind the b

Every business starts with a moment — a dream, a risk, a reason why. For some, it’s the day they decided to take a leap and open the doors. For others, it’s that quiet moment when they realized they could build something of their own. Whatever your story looks like, that moment changed everything. But in today’s world — where big brands have entire marketing departments (and now AI tools for small business marketing ) — it can feel like local entrepreneurs are getting drowned

If you’ve ever tried to give someone directions around East Texas, you know how we do it: “Go past where the old gas station used to be, then take a right at the farmhouse with the red gate.” We may not use street names, but we know how to get you there. That’s kind of what Local SEO  does — it helps people find your business online, even if they don’t know exactly where to look. Local SEO = Putting Your East Texas Business on the Digital Map When someone searches “electrici

Step inside Hillie’s Artwork  in downtown Gladewater and you’ll hear the steady buzz of a tattoo gun beneath a gallery of heroes and...

🏘️ Gilmer Is Built on Local Connections People in Gilmer prefer to call someone they know or a trusted local business rather than a chain or an out-of-town company. This preference creates a unique opportunity for local businesses to thrive. Digital marketing makes it even easier for local businesses to connect with their community: A well-managed Google Business Profile helps locals find you first. A simple, professional website shows you’re open and ready for business. R

In a town where new restaurants seem to pop up every season—bringing their trendy menus, Instagram-ready interiors, and opening-week buzz—there’s one place that doesn’t have to chase the spotlight. Texas Traditions has already earned it. A Legacy of Local Flavor Before it was Texas Traditions, the building housed Roy’s , a local eatery many Gladewater residents still remember fondly. Later, it became The Silver Spur , run by Michael Sollars for about two decades. When Michae

You’ve put in the years. Your hands know the work. And your customers love the results. But here’s the truth: If customers can’t find you...

You don’t need a massive budget to attract more customers. Small, consistent steps can make a big impact.