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Marketing tips for Small Business
Practical marketing strategies and step-by-step tips to help East Texas small businesses reach more customers online.


How Small Businesses Can Use AI for Marketing — Without Losing the Human Touch
Every business starts with a moment — a dream, a risk, a reason why. For some, it’s the day they decided to take a leap and open the doors. For others, it’s that quiet moment when they realized they could build something of their own. Whatever your story looks like, that moment changed everything. But in today’s world — where big brands have entire marketing departments (and now AI tools for small business marketing ) — it can feel like local entrepreneurs are getting drowned
Jessica Boggio
Oct 243 min read


What Local SEO Really Means (in Plain East Texas English)
If you’ve ever tried to give someone directions around East Texas, you know how we do it: “Go past where the old gas station used to be, then take a right at the farmhouse with the red gate.” We may not use street names, but we know how to get you there. That’s kind of what Local SEO does — it helps people find your business online, even if they don’t know exactly where to look. Local SEO = Putting Your East Texas Business on the Digital Map When someone searches “electrici
Jessica Boggio
Oct 163 min read


Embracing Gilmer's Shop-Local Spirit Through Digital Marketing
🏘️ Gilmer Is Built on Local Connections People in Gilmer prefer to call someone they know or a trusted local business rather than a chain or an out-of-town company. This preference creates a unique opportunity for local businesses to thrive. Digital marketing makes it even easier for local businesses to connect with their community: A well-managed Google Business Profile helps locals find you first. A simple, professional website shows you’re open and ready for business. R
Jessica Boggio
Sep 102 min read


🧱 Skilled but Skipped: Affordable Websites for Trades: Helping East Texas Tradesmen Get Found
You’ve put in the years. Your hands know the work. And your customers love the results. But here’s the truth: If customers can’t find you...
Jessica Boggio
Aug 72 min read


How to Get More Customers for Your East Texas Business
You don’t need a massive budget to attract more customers. Small, consistent steps can make a big impact.
Jessica Boggio
Jul 93 min read
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