If you've ever gotten a cold call from a marketing agency promising to get you on the first page of Google, you've probably heard words like "SEO," "on-page optimization," and "backlink strategy" thrown around like they explain everything. They usually don't explain anything. They're just enough jargon to sound credible. So let me break down what local SEO actually means for East Texas businesses — plainly, without the pitch — because if you're a contractor or local service p