Main Street Moments Spotlight: Santa Phil, the Heart of a Believer
This season’s featured story shines on one of East Texas’s most beloved figures — Santa Phil, the real-bearded Santa whose heart, humor, and hope have touched families across our community.
From comforting kids who wish for more than toys to sharing the magic of belief with adults who need it too, Santa Phil carries the true heart of Santa everywhere he goes.
His story reminds us that kindness still matters, hope still moves people, and the smallest moments can turn into lifelong memories.
Tap below to meet the Santa who’s keeping the magic alive on Main Street.
The Gladewater Shopping & Experience Guide is a free community project by Sage Media, created to help locals shop small, eat local, and celebrate our town this holiday season.
When you buy local, you’re not just giving a gift — you’re helping a dream stay alive right here in East Texas.
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